Thankik/Services/Shopify launch
We help new brands turn a product, offer, and launch plan into a clear, mobile-ready Shopify store that gives the first customers a reason to trust and buy.
2-minute quiz · free review by a senior Shopify strategist · no call needed
L1The first store
New brands do not need every feature on day one. They need a store that explains the offer, answers the first objections, builds confidence, and gives the customer a clear next step.
We scope the first version around what must be ready for launch, what the team can provide, and what real customer behaviour can teach you after launch.
L2Before launch
Define the product, audience, promise, and reason to buy before the first screen is designed.
Prepare the details, benefits, usage, delivery, and returns that remove the first buying questions.
Choose the homepage, collection, product, cart, and support paths the first launch actually needs.
Place proof, reassurance, policies, and calls to action in the order a new customer needs them.
Set up the theme, core sections, forms, apps, analytics basics, and editable content system.
Test mobile and desktop behaviour, the buying path, checkout entry, tracking, and handoff readiness.
L3Project levels
Every store is scoped around the product, launch stage and buying journey. These are the three formats most launches fit into.
A focused, professional launch built on a proven Shopify theme.
ExampleForeign Republic →A theme-led build where the key buying moments are tailored to the brand and product.
ExampleThe Orfy →A tailored commerce system for a non-standard product, catalogue, buying journey, or functional requirement.
ExampleSkinroller →* Premium theme licence, paid app subscriptions, copywriting, photography and third-party costs are not included unless stated in the proposal.
L4Foundation
The right level of custom work depends on the buying journey, catalogue and functionality your launch actually needs.
| Project question | Theme-based | Custom commerce |
|---|---|---|
| Customisation | Brand styling and focused adjustments within a selected theme. | Reusable custom sections and a design system shaped around the product. |
| Product page | A strong product template using proven theme sections. | A conversion-led product flow with bespoke hierarchy, proof, and interaction. |
| Best for | A clear first store with a controlled launch scope. | A non-standard catalogue, funnel, integration, or buying journey. |
| Speed and control | Faster launch with the theme as the operating foundation. | More flexibility, with more strategy, design, development, and QA required. |
L5You leave with
L6Process
We define the product, customer, launch date, required templates, content responsibilities, and the smallest strong version of the store.
Launch scopeWe establish the starter brand system and page direction so the theme supports the offer instead of dictating it.
Page directionWe configure Shopify, build the agreed templates and sections, connect essential apps, and keep the experience editable.
Editable storeWe test the store across mobile and desktop, check the buying path, validate tracking basics, and prepare the launch handoff.
Launch checklistL7Before you commission
A brand with a defined product or offer, ready to scope its first serious Shopify store and the buying journey it needs at launch.
Choose the base theme, premium theme, or custom commerce scope below. Price follows the templates, integrations, and content work the store actually needs. Third-party licences, subscriptions, and content production are separate unless included in the proposal.
Our published project levels list 14–20 days for a base theme build and 20–25 days for a premium theme build. Custom projects are scoped individually. Confirm readiness, dependencies, and the agreed start date before treating these as a launch commitment.
A premium DTC supplement store built on a Shopify theme foundation with a bespoke visual system and conversion-led sections.
A focused Shopify fashion store built on a proven theme foundation with clear product, collection, and mobile shopping paths.
Questions to resolve before hiring
L8Clients
150+ reviews across ecommerce projects. Read them on Shopify ↗
“The rebuild made the store easier to buy from.”
The Thankik team tightened the first screen, product page flow, trust blocks, and mobile hierarchy so buyers understood the offer faster.
Jason M.DTC apparel“We finally saw what was breaking after the click.”
Instead of another design refresh, they mapped where buyers were losing confidence and rebuilt the page around the buying decision.
Sarah M.Skincare ecommerce“Not generic CRO advice.”
The recommendations were visual, specific, and tied to our actual store structure: what to move, what to clarify, and what proof needed to appear earlier.
Daniel C.Supplements ecommerce“Our team stopped changing random sections.”
The strategy gave us a clear order of fixes across the homepage, product page, cart, and mobile experience.
Emily C.Beauty brand“The product page started doing more of the selling.”
We already had content and reviews, but the hierarchy was wrong. The new structure made value, proof, and next steps much clearer.
Michael B.Fitness accessoriesL9Questions
No. The launch project is for brands preparing their first serious Shopify store. A public website is useful but not required when the product, offer, and launch plan are clear.
The project is built on a selected Shopify theme. Premium theme licences, paid apps, copywriting, photography, and other third-party costs are separate unless they are explicitly included in the proposal.
The first version needs a clear offer, useful product information, trustworthy policies, responsive templates, a working cart and checkout path, essential analytics, and launch QA. It does not need every possible feature.
Yes, when the product direction and launch window are real. We can scope what must be ready for launch and what can be added after the first customer feedback.
Typical template-based scopes take about 14–25 days depending on the level of custom work, content readiness, templates, integrations, and feedback speed. Custom commerce projects are quoted per scope.
We review the product and launch context. If there is a clear fit, you can book the same First-Look call used for existing-store projects. If the timing or scope is not ready, you receive a follow-up instead of being pushed into a call.
Free launch plan
Answer a few questions about the product and the launch. If it looks like a fit, you get a free launch plan: store structure, what to prepare, and a realistic scope.
2-minute quiz · free review by a senior Shopify strategist · no call needed