Supplements brand
A premium DTC supplement store built on a Shopify theme foundation with a bespoke visual system and conversion-led sections.
The brief
The Orfy's storefront needed to present a women's supplement brand through clear product information, a distinctive visual identity, and straightforward navigation. The project combined a Shopify theme foundation with tailored sections and art direction. Its central design question was how to help customers explore the products and understand the brand without turning the buying journey into a long, undifferentiated product description.
Explore the project presentation ↓The store uses a Shopify theme foundation with a bespoke visual system and conversion-led sections. This project illustrates the premium theme-based approach: retain the platform foundation while tailoring the moments that explain the brand and product.
The pink palette, product imagery, typography, and page compositions form a consistent presentation across the store. The visual direction supports product discovery and gives educational sections a clear hierarchy.
The content and page structure bring educational messaging, product information, and navigation together. The resulting shopping experience lets customers move between learning about the range and exploring individual products.
A Shopify storefront with tailored product storytelling, visual direction, and ecommerce navigation. The project presentation documents the work below; it does not include a controlled conversion experiment or revenue comparison.
Your project
Share the store, the intended change, and the part that needs specialist attention.