The Orfy
A premium DTC supplement store built on a Shopify theme foundation with a bespoke visual system and conversion-led sections.
C1The brief
What the store had to do.
The Orfy's storefront needed to present a women's supplement brand through clear product information, a distinctive visual identity, and straightforward navigation. The project combined a Shopify theme foundation with tailored sections and art direction. Its central design question was how to help customers explore the products and understand the brand without turning the buying journey into a long, undifferentiated product description.
Decision 1
Use a theme as the foundation
The store uses a Shopify theme foundation with a bespoke visual system and conversion-led sections. This project illustrates the premium theme-based approach: retain the platform foundation while tailoring the moments that explain the brand and product.
Decision 2
Make the range recognizable
The pink palette, product imagery, typography, and page compositions form a consistent presentation across the store. The visual direction supports product discovery and gives educational sections a clear hierarchy.
Decision 3
Connect information to product choice
The content and page structure bring educational messaging, product information, and navigation together. The resulting shopping experience lets customers move between learning about the range and exploring individual products.
Hover to scrollC2Delivered
The delivered experience.
A Shopify storefront with tailored product storytelling, visual direction, and ecommerce navigation.
C3Next
More rebuilds.
Launch · Redesign · Migration
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