Skinroller
A custom Shopify redesign with a bespoke visual system, product storytelling, and a tailored mobile buying flow across the storefront.
C1The brief
What the store had to do.
Skinroller is a Swedish skincare brand offering products and tools for at-home routines. Its project brief called for a premium digital experience that could communicate the range clearly, introduce customers to the products, and support an informed choice. Education and shopping needed to work together: visitors should be able to understand the routine and find the relevant product without losing their place.
Decision 1
Organize discovery around the routine
The project introduced routine-based navigation and clear product hierarchies. This gives the catalogue a structure beyond a grid of products and helps customers orient themselves before opening a product page.
Decision 2
Give product education a place in the page
Benefit-led sections, educational content, and trust signals were brought into the page structure. The design presents product storytelling and shopping controls as parts of one journey, with a bespoke visual system tailored to the skincare range.
Decision 3
Carry the structure into mobile
The custom Shopify experience includes a tailored mobile buying flow. The screens show how the brand's visual direction and product information carry across the storefront instead of depending on desktop layouts alone.
C2Delivered
The delivered experience.
A designed and developed Shopify experience with routine-led discovery, product education, and a custom visual system. Explore the supplied project screens to see those decisions in context.
C3Next
More rebuilds.
Launch · Redesign · Migration
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