Sweet Pain
A product-led Shopify experience with an expressive visual direction, campaign creative, and mobile-first shopping moments.
C1The brief
What the store had to do.
Sweet Pain Co. sells sunglasses with a strong, expressive visual identity. The goal was an online store that guides customers through the buying funnel while carrying the brand's campaign imagery and story. After the site structure was finalised, two design directions were developed and the client chose the final one.
Decision 1
Lead with campaign creative
Expressive campaign photography sets the tone and makes the product feel desirable before the buyer reaches the product details.
Decision 2
Guide buyers through the funnel
The page structure moves visitors from inspiration to product choice to cart without breaking the brand experience.
Decision 3
Mobile-first shopping moments
Product presentation and key shopping moments are designed for mobile, where most fashion-accessory browsing happens.
C2Delivered
The delivered experience.
A product-led Shopify experience with an expressive visual direction, campaign storytelling and mobile-first shopping moments.
C3Next
More rebuilds.
Launch · Redesign · Migration
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