Luxury floral brand
A Shopify redesign and Wix migration for a Miami floral brand, combining luxury art direction, delivery-led buying flows, and a scalable ecommerce foundation.
The brief
Le Boutique Royal needed to move its Miami floral business from Wix to Shopify while keeping the luxury character of the brand. The buying journey had to connect occasions and collections with product personalization, delivery selection, and checkout. The brief combined a platform migration with a redesign: transferring the existing content and products was only one part of making the new store useful.
Explore the project presentation ↓The presentation connects collections and occasions to product selection. Refined typography, large floral imagery, and structured collection pages keep the brand's visual identity present while customers explore the range.
The Shopify scope included delivery date and time selection, same-day delivery logic, product options, box-color swatches, and card messages. These details make delivery and personalization part of choosing the flowers, rather than a separate conversation after the order.
The migration work covered existing products and content, SEO content transfer, redirects, and preserving important URLs where possible. The project also included responsive layouts, reviews, loyalty features, and multilingual content.
A Shopify storefront that combines the brand's floral art direction with collection discovery, product personalization, and delivery-led ordering. The project screens below document the design and implementation scope; they are not a before-and-after revenue measurement.
Your project
Share the store, the intended change, and the part that needs specialist attention.