Engelbert 1920
A refined ecommerce experience that brings a heritage jewellery brand into a clear, mobile-ready shopping journey across the storefront.
C1The brief
What the store had to do.
Engelbert 1920 is a heritage jewellery brand that needed an online store as elegant as its collections. The brief was to showcase the pieces, communicate quality and craftsmanship, and make exploring and choosing fine jewellery feel effortless on every device. The project started with agreed low-detail wireframes, followed by two design directions for the client to choose from.
Decision 1
Let the collections lead
A sleek, responsive design with intuitive navigation lets customers move through collections and pieces without losing the sense of a luxury boutique.
Decision 2
Help buyers find the right piece
Search filters and product recommendations make a broad catalogue easier to browse and narrow down to the pieces that match a buyer's taste.
Decision 3
Tell the story behind each piece
Storytelling, large visuals and detailed product information highlight craftsmanship and heritage, giving buyers the confidence a fine-jewellery purchase needs.
C2Delivered
The delivered experience.
A refined, mobile-ready Shopify store that pairs a heritage brand with a clear shopping journey, from discovery to a considered purchase.
C3Next
More rebuilds.
Launch · Redesign · Migration
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