Imagine Turf
A conversion-focused Shopify store for a premium artificial turf brand, built to clarify products, projects, and the path to enquiry.
C1The brief
What the store had to do.
Imagine Turf supplies premium artificial turf across Ontario for homeowners, contractors and businesses: backyards, pets, sports surfaces and landscaping projects. The store had to explain why artificial turf is worth it, make the right product easy to choose, and serve two audiences at once: retail buyers ready to order and contractors who need trade pricing.
Decision 1
Build trust from the first screen
A premium hero and a product-focused homepage put the strongest use cases and best-selling turf in front of visitors before they start comparing suppliers.
Decision 2
Help buyers choose the right turf
Comparison tables and educational content answer the questions that slow a turf purchase: which product fits which space, how it holds up, and what maintenance looks like.
Decision 3
Give contractors their own path
A dedicated contractor pricing flow lets trade and wholesale buyers request pricing without getting lost in the retail journey.
C2Delivered
The delivered experience.
A clean, premium Shopify store structured around conversion logic: explain the value, show the best sellers, answer key objections, and make it easy to buy or request pricing.
C3Next
Launch · Redesign · Migration
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