Woodson
A Shopify storefront with a focused visual system, richer product presentation, and coordinated campaign creative across the storefront.
C1The brief
What the store had to do.
Woodson & Bros is a family woodworking business that turns timber into acoustic panels for interiors. The brand needed a user-friendly Shopify store with a full product catalogue, detailed descriptions and high-quality imagery, plus customer accounts for a more personal shopping experience.
Decision 1
Present the panels as interior pieces
Large lifestyle imagery and a focused visual system show the panels in real rooms, so buyers can picture the result rather than judge a swatch.
Decision 2
A catalogue that answers product questions
Detailed product descriptions and imagery give buyers the information they need about sizes, finishes and use before they add to cart.
Hover to scrollDecision 3
Accounts for repeat and project buyers
Customer account management supports buyers who return for additional panels or order across several rooms.
C2Delivered
The delivered experience.
A responsive Shopify store with a clear catalogue, richer product presentation and coordinated campaign creative across the storefront.
C3Next
More rebuilds.
Launch · Redesign · Migration
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