Case Study: How We Increased Conversion Rates by 43% for a Women’s Sunglasses Brand

Client Overview

A women’s sunglasses brand specializing in frames designed for smaller nose bridges approached Thankik for help. The unique value of their product was its adaptive fit, allowing the sunglasses to be easily adjusted for maximum comfort and a stylish look.
Despite the premium quality, sales were underwhelming. The client faced three major challenges:

• The existing WordPress website wasn’t converting – visitors browsed but didn’t buy.
• Difficult website management – even small changes required developers.
• High maintenance costs – updates and new features were too expensive to implement.

The client knew something had to change but wasn’t sure what the core problem was or how to optimize the sales process.

Initial Findings: What We Discovered

Our comprehensive audit revealed key bottlenecks:

• Low conversion rate – the website failed to engage visitors (<1% conversion).
• Navigation issues – customers struggled to find the right model and understand the key product benefits.
• Lack of visual emphasis on product uniqueness – no clear demonstration of the adjustable nose fit.
• Slow website speed – pages took 4-5 seconds to load due to unoptimized images and complex code.
• Complicated checkout process – many users abandoned their purchase before completing checkout.

Our Solution
To resolve these issues, we recommended migrating the website from WordPress to Shopify for easier management, better performance, and higher conversion rates. Here’s how we did it:

✅ Building a New Shopify Store

• Designed a clean, minimalist interface that aligned with the brand’s premium positioning.
• Enhanced usability by reducing the number of clicks required to complete a purchase.
• Optimized the mobile experience, as over 80% of traffic came from smartphones.

✅ Seamless Migration from WordPress to Shopify

• Transferred all content, including product listings, images, categories, reviews, and order history.
• Implemented 301 redirects to maintain SEO rankings.

✅ Elevating Product Presentation

• Added a video demonstration showcasing how easily the sunglasses adapt to any nose shape.
• Integrated a review system with customer photos, featuring real buyers sharing their comfort experience.
• Created comparison visuals to highlight the difference between regular sunglasses and the brand’s adaptive fit.

✅ Empowering the Client with Shopify Training

• Provided one-on-one training to ensure the client could manage the store independently.
• Taught them how to make updates without relying on developers.

Results & Key Takeaways
🔹 Conversion rate increased by 43% – a result of an intuitive website and improved product presentation.
🔹 Page load speed improved 2.5x – now loading in just 1.8 seconds.
🔹 The client fully mastered Shopify – allowing them to manage the store and make changes without additional costs.
🔹 Average order value grew by 18% – thanks to upsell strategies and compelling product visuals.

Migrating to Shopify not only solved the client’s technical and management challenges but also significantly boosted sales. Now, the brand is positioned for scalable growth, with the ability to launch new collections and expand into new markets effortlessly.