Case Study: How We Doubled Conversion Rates for a Premium Leather Boots Brand

Client Overview

A premium leather boots brand owner approached Thankik with a challenge. Their brand was known for its exceptional craftsmanship, attention to detail, and handmade quality. However, despite these strengths, their website was not generating the expected sales. The client was puzzled:

“We know our product is top-notch, so why isn’t it selling?”

Initial Analysis

At the time of our audit, the client was already using Shopify for their online store, but sales performance was below expectations. Our initial assessment revealed several critical issues:

• Low conversion rate – fewer than 1% of visitors made a purchase.
• Complex navigation – users struggled to find the right product or understand key selling points.
• Ineffective product pages – lacked emotional engagement, details about leather quality, craftsmanship, and comfort.
• Slow website speed – pages took over 4 seconds to load, negatively impacting user experience and engagement.

The data was clear: while the product was excellent, the website was failing to sell it effectively.

Our Solution
To turn things around, we implemented a comprehensive optimization strategy:

✅ In-Depth CRO Audit (Conversion Rate Optimization) – we analyzed user behavior, heatmaps, and drop-off points in the purchase journey.

✅ Homepage & Catalog Redesign

• Restructured the layout to highlight the brand’s key selling points immediately.
• Enhanced visual storytelling – added high-quality images showcasing leather texture, craftsmanship, and perfect fit.
• Incorporated social proof – real customer reviews, ratings, and Instagram mentions.

✅ Product Page Optimization

• Crafted compelling headlines and descriptions to emphasize quality and uniqueness.
• Added product videos showcasing the boots in motion and the craftsmanship behind them.
• Optimized pricing and “Buy Now” button placement for higher visibility.

✅ Technical Improvements

• Compressed images and optimized code, reducing page load time to 1.8 seconds.
• Ensured full mobile responsiveness, improving usability on smartphones and tablets.

After implementing these changes, we conducted A/B testing to confirm that the new version significantly outperformed the old one.

Results & Key Takeaways
🔹 Conversion rate doubled – from 0.9% to 1.8%.
🔹 Average order value increased by 15% – thanks to improved product presentation and navigation.
🔹 Bounce rate reduced by 30% – users spent more time engaging with the site.
This case study proves that even a high-quality product needs the right online presentation and user experience to drive sales. By taking a holistic approach and refining every customer touchpoint, we helped this premium leather boots brand unlock its full potential and significantly boost revenue.